01
What buyers see first
See how clearly your services, specialization, customer proof, trust signals, and next step support the company story.
See what a buyer will question before you put your MSP on the market
Get an independent outside view of the company story, the proof behind it, owner dependence, and the questions likely to surface first.
$950 fixed priceDelivered within five business daysScope request, then secure payment link
What you receive
02
Claims a buyer will test
Turn claims about growth, recurring revenue, transferability, and market position into the records a buyer will ask to see.
03
Owner-dependence plan
See which customer relationships, decisions, and operating routines still rely on the owner and what needs to transfer.
04
Priority diligence list
Get the buyer questions to answer first, the records to prepare, and the gaps most likely to slow a deal.
Build the proof a buyer will ask for
Owner transfer
Map work, successors, routines, and observed transfer proof
Use the free toolCustomer exposure
Quantify concentration before explaining relationship durability
Use the free toolExit file
Check financial, customer, people, contract, security, and operating records
Use the free toolTurn the company story into proof a buyer can check
ClaimWhat supports it nowWhat a buyer will ask forWhy it matters
Growth story
What the owner says
Revenue and margin by service, customer retention, win/loss notes, and delivery capacity
Whether the growth story is credible to a buyer or lender
Recurring revenue
The owner's current summary
Contracts, recurring revenue schedule, customer concentration, service margins, and retention
How durable and profitable the reported revenue appears
Owner dependence
The owner's current summary
Organization chart, decision rights, customer ownership, documented routines, and continuity plan
Whether customer relationships and operations can transfer beyond the owner
Website and sales message
What is visible online
Desktop and mobile review of offers, credibility signals, customer proof, and missing information
What a buyer can confirm before speaking with the owner
Market opportunity
Current market research
Company lead quality, pricing, capacity, service economics, and win/loss results
Whether the market opportunity matches what the company can deliver
What we need from you
Company and market
Business name, website, industry, location, size band, operating model, and owner goal.
Decision and audience
The decision you are preparing for and whether the reader is a buyer, lender, board, partner, broker, advisor, or management team.
Growth story and revenue proof
Why the company should grow, what makes it different, and the recurring revenue, retention, concentration, margin, contract, and pipeline records available.
Transferability and concerns
The customer relationships, decisions, delivery knowledge, and operating work that still depend on the owner.
Use it before the company story becomes expensive to change
- Testing whether the company story is credible before sharing it externally
- Preparing for buyer, lender, investor, partner, board, or advisor questions
- Finding public-proof and transferability gaps before a transaction process
- Deciding whether the next step should be growth investment or valuation work
- Turning industry and regional context into a company-specific diligence plan
What comes after this review
- The review does not estimate business value
- A sale still requires financial, legal, tax, and transaction diligence
Questions before you order
What does the review look at?
We review the company website, visible customer proof, current market conditions, and the story you provide. Then we identify the records a buyer will ask to see.
Does missing website proof mean the company lacks the capability?
No. It means a buyer cannot confirm the capability from the website. That creates a proof or sales-message question, not a negative fact about the business.
Do I need a sales call to begin?
No. Send your website and the outside audience you are preparing for. We will confirm the scope, send the secure payment link, and open the focused intake.
Is this a valuation or sale-readiness certification?
No. The brief prepares the company story and diligence questions. Company valuation is a separate work product, and formal transaction, lending, tax, legal, or financial diligence requires appropriately scoped providers.
Start the fixed $950 outside review
Tell us which buyer, lender, partner, board, or advisor you are preparing for and what you need the company story to withstand. We will confirm the scope and send the secure payment link.