Public report example
MSP Growth Decision Report
A fictional example showing how one hiring decision moves from market signals to the numbers the owner must verify and a 90-day plan.
Northstar Managed IT is fictional. This example shows the report structure and decision flow.
The free MSP decision preview
The preview covers the market, your current offer, and the decision. The $249 report adds your numbers and a 90-day plan.
Demand is real; profitable acquisition is the question
Kaseya's 2026 survey reports strong interest in AI, cybersecurity, and BCDR alongside customer-acquisition pressure. The next step is testing whether the offer can produce enough qualified, profitable demand to support another salesperson.
The website needs a sharper buying reason
The example MSP lists managed IT, security, and cloud services. The opportunity is to define the buyer, package the outcome, and show proof before increasing acquisition spend.
Is demand constrained by selling capacity or by an unproven offer?
Before approving the hire, reconcile qualified pipeline, win rate, sales-cycle length, service-line gross margin, technical utilization, and the revenue required to recover the role's fully loaded cost.
Hold the full hire; validate the offer and bottleneck first
Current market research supports a small demand test, not a full-time hire. Hire once qualified pipeline, gross margin, and technician capacity can cover the role's cost.
The company numbers that change the decision
| Decision question | Numbers to check | What it changes |
|---|---|---|
| Is the proposed service economically ready to scale? | Service-line revenue, gross margin, tooling, delivery labor, exceptions, and customer-level profitability. | Sets the minimum viable price and whether acquisition spend should start. |
| Is sales capacity the measured bottleneck? | Qualified opportunities, stage conversion, win/loss reasons, cycle time, average contract value, and founder-led selling hours. | Determines whether the next investment is sales, offer proof, or delivery capacity. |
| Can delivery absorb the demand if the test works? | Utilization, backlog, response performance, escalation load, onboarding capacity, and role coverage. | Prevents a growth test from creating service degradation or margin leakage. |
Example 30/60/90-day decision sequence
- 0130 days
Build the decision baseline
Reconcile service economics, pipeline stages, win/loss evidence, delivery utilization, and the exact outcome the proposed offer sells.
- 0260 days
Run one focused offer test
Use one buyer, one packaged outcome, one proof asset, and one acquisition channel. Track qualified conversations, proposal conversion, delivery effort, and gross-margin support.
- 0390 days
Make the hire-or-hold decision
Advance only if the test clears the named demand, margin, delivery-capacity, and payback thresholds. Otherwise revise the offer or keep founder-led selling.
See the sources behind the recommendation
The report links each market and labor signal to its source and date so you can see exactly what supports the recommendation.
- Kaseya 2026 State of the MSP release for current industry evidence
- U.S. Bureau of Labor Statistics OEWS for occupational wage context
- ExecSignal research method for source selection and review
Request a free MSP decision preview
Send your website and the decision you are weighing. We will reply within one business day with a one-page preview built from what we can see publicly.